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The habit of holidays

University of Southern Denmark, Denmark, bsb{at}sitkom.sdu.dk

Generally, people's decision-making processes leading to their going on holiday are defined as complex processes characterized by high degrees of uncertainty and risk; substantial expenditure; and elaborate pre-purchase information search. However, the series of qualitative interviews which this article reports suggest that it is too simplistic to define up-front holiday decision-making processes as extensive problem-solving. The interviews reveal three patterns of holiday decision-making among the Danish informants. For those informants who view holidays away from home as central to their lives, decision-making processes are `habitualized'. Those informants for whom holidays are of lesser importance rely on ad-hoc, low involvement, decision-making. Only the final group of informants, who have recently started to go on new types of holidays, engage in extensive problem-solving. Drawing on Berger and Luckman's discussion on institutionalization, this article explores why extensive problem-solving is only one of the different decision-making processes that people rely on when planning their holidays.

Key Words: decision-making • habitualization • institutionalization • involvement • tourist decisions • sociology of consumption

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Tourist Studies, Vol. 7, No. 3, 249-269 (2007)
DOI: 10.1177/1468797608092512


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This Article Abstract Free Full Text (Free PDF) Free Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Blichfeldt, B. S. Search for Related Content Social Bookmarking                         What's this?